Guides / Tutorials

I try and open source as much of my work as possible. With that in mind, here are guides to building, editing, and promoting some of the types of sites I've made. You might also find my videos useful - some cover the same topics.

• Finding Backlinks

  How to find quality backlinks for your website to improve Google rankings, with examples and strategies.

• Building a website for a tattooist

  A straightforward website with a gallery, an FAQ, and a spam-protected contact form with attachment support.

• Building a website for a tradesperson

  A clean, tidy website to highlight your services and accreditations, and to collect enquiries.

• An SEO Checklist

  A practical, prioritised checklist of SEO tasks to improve your website's search engine rankings.

• Finding a reputable online marketing partner

  How to spot dodgy marketers and find genuine help for your website's search rankings.

• Google Business / Google Maps

  How to set up and optimise your Google Business listing to appear in local search results.

• Google Search Console

  Essential free tool from Google to monitor how your website performs in search results.

• Keywords & Keyword Stuffing

  Understanding how keywords work and avoiding the outdated practice of keyword stuffing.

• Product photos on your website

  How to take effective product photos that build trust and showcase your business professionally.

• Structuring your site

  How to organise your website pages in a logical tree structure for visitors and search engines.

• Targeting Specific Areas

  How to make your website appear in local searches by creating effective location-specific content.

• Using AI effectively

  How to use AI chatbots to help write website content while avoiding their limitations and risks.

• What should I blog about?

  Ideas for effective blog content that attracts visitors and improves your search rankings.

• Why bother promoting your site?

  Compelling reasons to focus on your website rather than relying solely on social media platforms.

• Writing a Good Service / Product / Category Page

  How to write compelling product and service pages that answer why visitors should choose you.