Be Concise

Most business websites have a skewed "waffle to useful content" ratio - especially in the age of AI, which makes it really easy to generate paragraphs of text. This video uses a fictional example from a building company to explain how you can use less words to convey more information and make your site more valuable to its visitors.

Prefer a comprehensive guide on writing effective service pages? Click here to read it (9-minute read).

It'll show you how to replace 200 words of AI-generated fluff with 20 words that actually matter - information that visitors actually want. It takes 10 minutes to watch, could transform how you write website content.

If you'd like help writing concise, effective website content that converts visitors into customers, contact me.